Fahrenheit 451 is a novel about a dystopian future where books are outlawed and firemen burn any house that contains them. The story is about suppressing ideas, and about how television destroys interest in reading literature.

I wanted to spread the book-burning message to the book itself. The book's spine is screen-printed with a matchbook striking paper surface, so the book itself can be burned.

With over 900,000 views, this design has been featured on:
The Huffington Post, BuzzFeed, Reddit, Gizmodo, Gizmodo Japan, imgur, CrackaJack, Mediabistro, Slow Robot, NOTCOT, Laughing Squid, Jessica J. Johnston, IdeaFixa, Flavorwire, Neatorama, and many, many more sites.

Read my blog post about it here.

Client: The Austin Creative Department
Creative Director: Will Chau
Art Director/Designer: Elizabeth Perez