1-5: Rebranding
6-7: Digital/App
8: Iconography

A healthy lifestyle isn’t achieved alone. It takes a community. Studies have found that participants gravitate towards the exercise behaviors of those around them. A study published in the journal Obesity found that overweight people tend to lose more weight if they spend time with friends who live healthy lifestyles.
The more time we spend together, the healthier we all become. Our mission has been to build a community where you’re encouraged to mentally and physically push yourself and others. XTRAIN is the community bootcamp where friends of all ages and walks of life come together to workout with one shared goal: be greater than yesterday.

The Mark
Our goal was to create a symbol of the culture and comradery that bond XTRAIN members and XTRAINers together. Rising upwards, this icon represents strength, comradery, and the support group of motivating people that comes from it. A mark for unit of friends working together toward their goal of continual health progress.

The System
XTRAIN holds prep classes and creates teams for upcoming Texas marathons. Groups at marathons/races often wear matching shirts for unity; Ironman athletes even go so far as to get matching tattoos. Our community and trainers as have their own ranks/badges creates a sense of unity seen only when “going into battle”.
At the start of their membership, XTRAIN members meet with trainers to discuss their goals. Members can choose how they earn their stripes and move up in rank.

Whether it be doing a hundred pushups, running their first marathon, or losing 10lbs.These challenges will be unique and personalto each member.

These chevrons foster community culture, motivating support and inspiration amongst members. For example, a Rank 1 member will know which members to look up to and ask for advice on reaching their own goals. Veteran community members are able to spot newbies and make them feel at home.

The Patch
Embroidered patches were designed for members and XTRAINers to proudly wear their rank and represent wherever they go. These patches are commonly placed on the sleeves of workout shirts, stitched onto leggings, or even ironed on hats. When members move up in rank, they’re given a chevron to sew or iron underneath the initial patch.

Client: XTRAIN Fitness
Art Director: Elizabeth Perez
Creative Director: Will Chau